Scope of Work: Project Manager - Art Director
KENILI Coee is a heartfelt brand built on the story of a dedicated mother and her three children — Ken, Ni, and Li. The brand name is a beautiful combination of their names, symbolizing love, connection, and the warmth of family — the very values at the heart of the KENILI experience.
Key highlights of the project:
- Story-Driven Branding: Developing a brand identity rooted in personal storytelling, blending emotional connection with strong visual appeal.
- Logo Design: Brainstorming and crafting a logo inspired by the initials of the three children, capturing both the brand's origin and its cozy, family-focused essence.
- Visual Style: Creating a warm, inviting design system with earthy tones and comforting aesthetics to reflect the spirit of a home-brewed, lovingly made cup of coffee.
