Scope of Work: Art Director - Graphic Designer
This project highlights an engaging branding and awareness campaign for the HCMC Metro system. The goal was to promote the metro as a reliable, sustainable, and time-saving transportation solution for the city’s residents.
Through bold visuals, dynamic design elements, and strategic messaging, the campaign aimed to establish a strong connection between the metro and the concept of efficiency and convenience.
Key aspects of the project include:
- Creative Concept Development: Crafting a compelling narrative around saving time and reducing stress for daily commuters.
- Visual Design: Designing impactful graphics, layouts, and branding materials to resonate with diverse audiences.
- Awareness Campaign Strategy: Strategically promoting the metro as an innovative solution for urban mobility.
This project demonstrates my ability to create meaningful design solutions that align with strategic goals, engage the audience, and contribute to sustainable urban development.
This is a team communication project, for more details you can visit SaveYourDayWithMetro
Van Minh: Visualizer - Illustrator - Graphic Designer
Minh Huy (me): Art Director - Graphic Designer - Video Editor
Thuong An: Creative Director - Graphic Designer - Video Editor
Hoang Huan: Graphic Designer - Video Editor
