Scope of Work: Project Manager - Art Director
The FURTUM project captures the essence of luxury and elegance in the branding and packaging design for a premium scented candle line. Inspired by the delicate balance of nature and sophistication, this project showcases a modern and refined approach to product presentation.
Key features of the project include:
- Brand Identity Development: Crafting a timeless logo and cohesive visual language to reflect FURTUM's luxurious essence.
- Packaging Design: Designing sleek and minimalist packaging that highlights the product’s premium quality while ensuring an unforgettable unboxing experience.
- Storytelling Through Design: Incorporating subtle, nature-inspired elements to evoke emotions and create a sensory connection with the product.
This project demonstrates my expertise in combining creativity with functionality to build a brand identity that resonates with its target audience and elevates the product's perceived value.
Realizing the change in people's perception in recent years, health and well-being is something that is increasingly focused. After the Covid pandemic, that was even more evident.
With the data obtained from the analysis of the industry and the scented candle market in Vietnam, I realized that my country has available resources for production and is also a workshop for processing scented candles for many brands. famous in the world.
With the aforementioned arguments, why not create a brand of all-Vietnamese scented candles? Due of this, FURTUM was created.
For the full version of the Brandbook, please visit FUTUM Brandbook
