Scope of Work: Project Manager - Art Director
This is a project in my course, and it's also my first time learning about brand identity, so you may find there are many mistakes especially in the grid system parameters. But I still want to include it in my portfolio because it's my first project on branding.
For detailed information on brand guidelines, you can visit YUMM candy
The Yumm Candy project brings a playful and vibrant identity to life for a delightful candy brand. Focused on capturing the fun and sweetness of the product, this project emphasizes bold visuals, engaging designs, and a memorable brand experience.
Key highlights of the project:
- Brand Identity Creation: Designing a cheerful and colorful logo that embodies the fun-loving spirit of the brand.
- Packaging Design: Crafting eye-catching and creative packaging that stands out on shelves while appealing to both kids and adults.
- Visual Consistency: Developing a cohesive design system that integrates typography, color palettes, and patterns to reinforce the brand's personality.
This project reflects my ability to design vibrant and engaging visuals that connect with the target audience while delivering a polished and professional brand experience.
